Indian E-Commerce Sale Calendar 2026 – All Major Sale Dates & Deals

Never Miss a Sale Again

India's biggest savings happen during e-commerce sale events. But with multiple platforms running sales at different times, it's easy to miss out. This comprehensive calendar covers every major online sale in 2026 so you can plan your purchases for maximum savings.

January 2026

Republic Day Sales (20-26 January)

• Flipkart Republic Day Sale — Up to 80% off electronics, fashion
• Amazon Great Republic Day Sale — 40-70% off across categories
• Myntra Right to Fashion Sale — 50-80% off fashion brands

Best buys: Winter clothing clearance, electronics, home appliances

February-March 2026

Holi Special Sales (mid-March)

• Flipkart Colors of Holi Sale
• Amazon Holi Special Offers

Best buys: Color-safe clothing, water guns, personal care, sweets

April-May 2026

Summer Sales (April-May)

• Flipkart Summer Sale — ACs, coolers, refrigerators at lowest prices
• Amazon Summer Carnival — Appliance deals
• Croma Summer Sale — Electronics at competitive prices

Best buys: ACs, coolers, summer fashion, sunglasses, sunscreen

June-July 2026

Mid-Year Sales

• Myntra EORS (End of Reason Sale) — India's biggest fashion sale, 50-80% off
• Amazon Prime Day (July) — Exclusive deals for Prime members
• Flipkart Big Saving Days — Warm-up sale before Independence Day

Best buys: Fashion, laptops (back to school), smartphones

August 2026

Independence Day Sales (8-15 August)

• Flipkart Independence Day Sale
• Amazon Freedom Festival
• All platforms run parallel sales

Best buys: Electronics, tri-color themed products, Indian brands

September 2026

Pre-Festival Warm-Up

• Flipkart Big Saving Days
• Amazon Special deals
• Prices start dropping as platforms warm up for Diwali season

Best buys: Set price alerts now for October purchases

October 2026 — THE BIG MONTH

Flipkart Big Billion Days + Amazon Great Indian Festival

This is THE month to shop. Both platforms offer their deepest discounts of the year:

• Flipkart Big Billion Days — 5-7 days of massive discounts
• Amazon Great Indian Festival — Usually runs for 2-3 weeks
• Myntra Big Fashion Festival — Fashion at unbeatable prices
• Nykaa Pink Friday Sale — Beauty & skincare deals

Best buys: EVERYTHING. This is when you buy electronics, appliances, phones, fashion — anything expensive.

November 2026

Diwali & Post-Diwali Sales

• Diwali Special Sales — Continued October momentum
• Post-Diwali Clearance — Unsold inventory at rock-bottom prices

Best buys: Home decor, lighting, gifting items, clearance electronics

December 2026

Year-End Sales

• Flipkart Year End Sale
• Amazon End of Year Sale
• Myntra End of Reason Sale (EORS) — Winter edition

Best buys: Winter fashion, clearance on outgoing electronics models

Pro Tip: Set Alerts Before Every Sale

The smartest strategy? 2 weeks before any major sale, set price alerts on xrupe for products you want. Track the pre-sale price, so you know if the sale discount is genuine. During the sale, you'll be notified the moment the best deal goes live.

Bookmark this page and check back before each sale season!